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At, we research specialty toys that are selling well. We survey toy retailers and 2,000+ manufacturers about new and successful products in more than 90 categories. This research supports TOYDIRECTORY's new finds, editors' recommendations and monthly best-seller reports, helping you and your business become more efficient and profitable.

See specialty toys, hobby products and games that are selling well, and the reasons behind their success.

Consider new specialty products as they are introduced to the market, via weekly updates of toys on our site.

Have direct contact with more than 2,000 manufacturers.

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